Jessie Osborne: How Music Stores Can Create Local Community for Women in Music

While attending 2024’s NAMM Next after a series of happy accidents, Spicer’s Music’s Jessie Osborne found herself full of gratitude and inspired to bring that sense of educational camaraderie to Spicer’s hometown of Auburn, Alabama. This call became Spicer’s Music SheCollective (SheCo), which she founded to help connect, empower, and inspire women in music in the local Spicer’s community by creating a space where female creatives can thrive. Jessie sits down with Natalie and Steph to tell her full-circle story in music, defined by her insatiable curiosity, good humor, and drive to create opportunities for connection and success for her beloved community.

Learn more about SheCo by visiting their ⁠website⁠ and follow on ⁠Instagram⁠ and ⁠Facebook⁠.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond